Before you contract out a web designer or a web design company, you should consider preparing a SWOT Analysis. Depending on the size of your business, clientele and products/services there are many factors you will be thinking about before you implement a new web strategy.
Here are some fundamental areas we identify and analyze on Strenths, Weaknesses, Opportunities and Threats. This will help your web designer to implement a better and far more effective online platform for your business.
Strengths
• Strong Brand
• Customer Base
• Reputation & Trust
• Infrastructure
• Subject Matter Experts
• Advertising Reach
• Product and Service Range
Weaknesses
• Lack of Content
• Usability issues
• Poor Presentation
• Poor User Experience
• Convoluted Processes
• Scattered Responsibility
• Structure
• Lack of Communication
• Accountability
• Delivery
• Skill Shortage
• Analytical Knowledge
• Mixed Technology
• Poor Standards
• SEO / SEM
Opportunities
• Customer Base
• Improved Customer Service
• Poor Online Competition
• Traffic Volume
• Reduce Operational Costs
• One-Stop-Shop
• Cross-sell
• Leverage Industry & Other Relationships
• Industry Collaboration
• Communicate better with customers
Threats
• Competitors
• Technology
• Security
• Global Economy