Is your website mobile-friendly?
You may be missing 40% of your website visitors and potential business.
Take a look around on any train or bus station, in any airport, or even around the meeting table at work and you’re bound to find a number of individuals glued to their smartphones. As providers improve their networks and hardware giants continue to push out new devices, customers are browsing the web more from their smartphones and tablets rather than from traditional computers. While these devices sport full web browsers, it is becoming important for businesses to tailor this experience to their mobile users.
With around 40% of traffic coming from mobile devices (and some sectors seeing an even higher proportion of mobile traffic), making your website mobile-friendly is a worthwhile effort, and can push you ahead of your competitors. The only problem is: how? Where do you get started? What makes a site good for mobile devices?
To help you determine the best approach to handle your mobile traffic, we’ve put together an outline some considerations you’ll need to bear in mind, along with our best practice guidelines and other tips and tricks for every stage of the process:
1. Choosing the right approach.
2. Design the mobile version of your site.
3. Development considerations.
4. SEO considerations.
5. Setting up and using analytics.
6. Social media.
We offer 2 main options to make your website mobile friendly:
First, and the recommended option is utilizing responsive design. It takes your main website and rearranges it to work on every type of device from a desktop to a small smartphone. It’s the way Google wants you to do it and it is easier for you in the long run because you’re only managing one website instead of two.
Second, a separate mobile website. This is the right option for some businesses depending on how you want people to use your website and the type of functionality the mobile user should have.
Unsure of how your website stands up to mobile or what you should do to go mobile friendly? Give us a call and we would be happy to talk to you about it 07 3814 2909.
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